Jobs at Alaska Airlines & Horizon Air

Job Information

Alaska Airlines Director Product Management, E-Commerce in Seattle, Washington

Company Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Director, Product Management owns the long-term strategy and performance of the digital products and experiences for their product group at Alaska Air Group. This role will focus on reducing friction at every guest touchpoint, increasing self-service, connecting guests with employees seamlessly throughout their journey to create a blended digital and physical experience. As a people leader, this role establishes strategic goals and direction for a team of leaders to drive ‘ease’ and ‘joy’ in the guest digital experience and improve guest satisfaction.

Key Duties

Defines the overall Digital experience Vision and Product Road Maps

  • Defines the vision and product road maps for key sections of Alaska's guest digital offerings including flight changes and rebooking, airport experience for day of travel, inflight experience, and guest engagement.

  • Crafts the digital product strategies based on data, including transactional data, usage statistics, primary customer research, and industry analyst reports.

  • Stays current with travel and other relevant industry trends and how they apply to Alaska.

  • Ensures a good and continuous understanding of competitor capabilities and how Alaska competes.

  • Communicate and get buy-in into vision and road map by key stakeholders throughout the company, including senior executives.

Guides the Digital Products Through Delivery

  • Leads the execution of the roadmaps in partnership with world-class engineering and user experience design teams.

  • Creates key product metrics and goals and delivers against them, identifying a plan to deliver those objectives with feature improvement ideas.

  • Ensures team delivers the right quantity and quality of product inputs (e.g. stories, timely tradeoff decisions) into the technology team for delivery.

  • Provides decision support to product management team and helps them navigate communication with senior colleagues when necessary.

  • Makes key tradeoff decisions when required, smartly using data when it exists and solid judgement when it doesn't.

  • Engages in constructive debate with - and delivers tough messages when needed to key stakeholders (including senior executives) while maintaining professional and productive relationships.

  • Selects and manages key vendors as needed.

Improves the Product Management Function

  • Significantly shapes the product discovery and definition process.

  • Incorporates lean concepts in our product management thinking and processes to increase team agility.

  • Leads the way in incorporating more/better data into our product discovery and definition processes.

Builds High Performing Teams

  • Attracts and retains a talented and results-focused team while using sound strategies for improving poor performance.

  • Coaches members of the team and mentors them to become great product leaders.

  • Succeeds as a manager with a demonstrated ability to lead through others.

Job-Specific Experience, Education & Skills


  • 8 years of experience in product management.

  • 5 years of leadership experience, with at least 2 of those years directly leading people.

  • Bachelor’s degree with a focus in business, computer science or related field, or an additional two years of relevant training/experience in lieu of this degree.

  • Demonstrated history of defining a product management process.

  • Fluent in agile product development concepts from the product management point of view.

  • Ability to prioritize well, communicate clearly and drive focus and excellence with a strong, talented, opinionated team.

  • Demonstrated history of delivering results in improving guest experience.

  • Expert in using customer research, web analytics, financial and other data to prioritize plans.

  • Demonstrated ability to manage products that span from digital to physical environments (such as retail BOPIS).

  • Highly organized with keen attention to detail.

  • Comfortable in a fast-paced environment.

  • Comfortable with ambiguity and passionate about change.

  • High school diploma or equivalent is required.

  • Minimum age of 18.

  • Must be authorized to work in the U.S.


  • MBA or equivalent work experience is preferred.

  • Significant experience working on large B2C businesses that span digital and physical environments.

  • Knowledge of the airline and/or travel industries and related technologies.

  • Deep working knowledge of lean concepts.

  • Experience negotiating and/or managing vendors where spend exceeds $100K/year.

Job-Specific Leadership Expectations

  • Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.

  • Proactive leader with a demonstrated ability to oversee a portfolio of complex and transformative digital products.

  • Demonstrated ability to influence and drive change cross-divisionally for mutually beneficial strategic and operational impact.

  • High energy, positive, and executive-level presence, along with top-notch written and verbal communication, public speaking, influencing, and motivational skills.

COVID-19 Vaccination Requirement

Where permitted by applicable law, new hires must have received the COVID-19 vaccine. The Company will provide reasonable accommodations to qualified employees with disabilities or for a sincerely held religious belief.

Total Rewards

Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

  • Competitive total rewards package

  • Medical, dental and vision benefits

  • 401k match program

  • Monthly incentive pay plan

  • Annual incentive pay

  • Generous paid time off

  • Unlimited high priority space available travel privileges on Alaska Airlines & Horizon Air

FLSA Status Exempt
Employment Type Full-Time
Regular/Temporary Regular
Location Seattle
Equal Employment Opportunity Alaska Airlines and Horizon Air are proud to be an Equal Employment Opportunity and Affirmative Action employer that is committed to diversity, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity, and gender expression), national origin, age, protected veteran or disabled status, genetic information (including family medical history) or other legally protected characteristics. Qualified applicants with criminal histories will also be considered for employment, consistent with applicable federal, state, and local law. People of color, women, LGBTQIA+, immigrants, veterans and persons with disabilities are encouraged to apply. We are an E-Verify ® employer, where required by law.
L: #LI-BV1
Job Locations USA-WA-Seattle
Requisition ID 2022-7313
Category Corporate & Operations