Jobs at Alaska Airlines & Horizon Air

Job Information

Alaska Airlines Director Design in Seattle, Washington

Company Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Director of Design sets the long-term strategy and oversees the performance of the user experience at Alaska Airlines. As a people leader, this role establishes strategic goals and direction for a team of designers partnering closely with counterparts in product management and technology to deliver high quality user experiences.

Key Duties

  • Establish strategic goals and direction for team of product designers, UX/UI designers & writers.

  • Set long-term strategy for user-interface and interaction standards across Alaska's products.

  • Owns the entire design process for both interaction and visual design (within the brand style), overseeing the rapid development of site maps, user flows, wireframes and mocks.

  • Collaborates with commercial leaders & product management to influence product strategy and road map.

  • Applies business understanding alongside design expertise to optimize user experiences while driving business outcomes.

  • Deploys best practices and an iterative design process for team to design for the full life cycle, from requirement refinement to high-fidelity prototypes.

  • Uses web analytics, A/B testing, and customer research to inform design strategy.

  • Ensures the design team works with their technology counterparts to understand and incorporate technical considerations in design efforts.

  • Advocates for usability, accessibility, and good user experience design throughout the product development process.

  • Collaborates with marketing colleagues and ensures design team deliverables reflect the brand’s style guide.

  • Works closely with a team of product managers and leads a team of designers to create an intuitive, cohesive, and delightful user experience across Alaska Airline products.

  • Develop people through effective performance management and ongoing feedback, focusing on fostering strategic and systems thinking, development of talent, and succession planning across teams and disciplines.

  • Shape culture of the team through action, presence, and reinforcement of behaviors.

Job-Specific Experience, Education & Skills


  • 8 years of experience designing user experiences and interaction design for e-commerce.

  • 5 years of leadership experience, with at least 2 of those years directly leading people.

  • Bachelor’s degree with a focus in HCI, Design, or an additional two years of relevant training/experience in lieu of this degree.

  • Demonstrated history of defining a design process in an agile development environment.

  • Fluent in agile product development concepts from the UX perspective.

  • High school diploma or equivalent is required.

  • Minimum age of 18.

  • Must be authorized to work in the U.S.


  • Significant experience working on large consumer businesses.

  • Knowledge of the airline and/or travel industries and related technologies.

  • Deep working knowledge of Lean UX concepts.

Job-Specific Leadership Expectations

  • Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.

  • Proactive leader with a demonstrated ability to oversee a portfolio of complex and transformative information technology projects.

  • Demonstrated ability to influence and drive change cross-divisionally for mutually beneficial strategic and operational impact.

  • High energy, positive, and executive-level presence, along with top-notch written and verbal communication, public speaking, influencing, and motivational skills.

Salary Range

$166,200 - $282,600 / year

Salary Details

The pay range and total target compensation package listed above is the expected pay offered for this position at the start of employment. Your pay will be based on multiple factors, including and not limited to location, your relevant experience/level, experience level, and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Total Rewards

Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

  • Free stand-by travel privileges on Alaska Airlines & Horizon Air with high priority status

  • Select number of confirmed travel credits provided annually

  • Comprehensive well-being programs including medical, dental and vision benefits

  • Generous 401k match program

  • Quarterly and annual bonus plans

  • Generous holiday and paid time off

For more information about Alaska/Horizon Total Rewards please visit our career site and view benefits.

FLSA Status Exempt
Employment Type Full-Time
Regular/Temporary Regular
Location Seattle
Equal Employment Opportunity We are proud to be an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer that is committed to diversity, equity, and inclusion. We take affirmative action to ensure equal opportunity for all qualified applicants and employees and do not discriminate based upon race, color, religion, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disability status, genetic information (including family medical history), political views or activity, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We may use your information to maintain the safety and security of Alaska Airlines and Horizon Air, its employees, and others as required or permitted by law. People of color, women, LGBTQIA+, immigrants, veterans, and persons with disabilities are encouraged to apply.
Requisition Type Management
Job Locations USA-WA-Seattle
Requisition ID 2023-10265
Category Corporate & Operations