Job Information
Alaska Airlines Managing Director Loyalty & Cobrand in SeaTac, Washington
Company Alaska Airlines
The Team
Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.
Role Summary
The Managing Director of Loyalty & Cobrand leads Air Group’s award-winning Mileage Plan program. This executive role is responsible for overseeing all aspects of the loyalty P&L including our multi-billion-dollar credit card portfolio. As a people leader, this position leads a diverse cross-functional team and is expected to exercise considerable autonomy and initiative. A strong outcome orientation with a bias-for-action is a must.
Key Duties
Responsible for the strategy, development, and management of Mileage Plan. Key duties include creating and executing strategies that drive member acquisition, retention, and program engagement.
Develop and execute against an agreed strategic vision for Air Group’s loyalty program. Lead teams tasked with the design, implementation, and management of the program.
Track and deliver to agreed financial metrics. Manage the overall loyalty program budget including responsibility for all marketing spend tied to the program. Ensure compliance with all Bank requirements and internal policies.
Identify areas to innovate the loyalty program. Define and implement business plans with clear goals, metrics, and P&L projections.
Oversee the development, implementation, and delivery of the Mileage Plan co-brand credit card.
Lead execution of the co-brand program including development of products, promotional activities, and marketing efforts.
Collaborate with key co-brand partners in a highly productive, collaborative way that maximizes results for Air Group. Build long-term relationships that allow Air Group to compete on a national level.
Monitor and report against the performance of the co-brand credit card with a strong data-orientation that emphasizes results.
Negotiate terms and agreements with loyalty ecosystem partners. Deeply understand program economics and actively work to deliver outcomes that support the success of Air Group and its partners.
Establish and report on metrics that measure overall program performance and effectiveness including member-level contributions, channel strategy success, and partner profitability.
Actively engage with the team in a supportive way that supports a high-performance culture.
Identify training needs with a focus on ensuring ongoing skills development. Build a pipeline of talent and make personnel changes as required to deliver against organizational goals.
Deeply understand the competitive environment. Analyze data and market trends to proactively identify areas of potential improvement and innovation.
Job-Specific Experience, Education & Skills
Required
10 years of experience in financial services, consulting, loyalty-related disciplines, partnership management, and/or consumer-facing marketing, or related area.
5 years of people leadership experience.
Bachelor’s degree, or willingness to attain a Bachelor’s degree within six years of start date.
High EQ/IQ with an ability to leverage teams and to build internal/external alliances.
Forward thinking mindset with a strong bias for action and a high level of motivation.
Ability to manage cross-functional teams.
Strong executive presence with an ability to communicate effectively across all organizational levels.
High school diploma or equivalent.
Minimum age of 18.
Must be authorized to work in the U.S.
Preferred
Airline industry experience.
Passion for loyalty programs, aviation, guest experience and platform development.
Experience using Excel, Alteryx and/or Tableau.
Detail oriented and highly organized, with ability to multi-task and work independently.
Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external constituencies.
Job-Specific Leadership Expectations
Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.
Salary Range
$188,650 - $311,350 / year
Salary Details
The pay range and total target compensation package listed above is the expected pay offered for this position at the start of employment. Your pay will be based on multiple factors, including and not limited to location, your relevant experience/level, experience level, and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.
Note: We don't typically hire at the top of the range.
Total Rewards
Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.
Unlimited confirmed travel privileges on Alaska Airlines & Horizon Air
Comprehensive well-being programs including medical, dental and vision benefits
Generous 401k match program
Quarterly and annual bonus plans
Equity grants
Generous holiday and paid time off
Lounge membership
For more information about Alaska/Horizon Total Rewards please visit our career site and view benefits.
FLSA Status Exempt
Employment Type Full-Time
Regular/Temporary Regular
Requisition Type Executive
Apply by 7:00 PM Pacific Time on 6/23/2025
Location Seattle - Corporate HQ
Regulatory Information Equal Employment Opportunity Policy Statement It is the policy of Alaska Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.
We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.
We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.
To implement this policy, we will:
(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories;
(2) Ensure that employment decisions are based only on valid job requirements; and
(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.
Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA.
Government Contractor & Department of Transportation (DOT) Regulations Alaska Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Horizon Air and any employment offer will be withdrawn.
A: Y - T1
L: #LI-B
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Job Locations USA-WA-SeaTac
Requisition ID 2025-14677
Category Corporate & Operations
Alaska Airlines
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- Alaska Airlines Jobs
